Dossier // Data Handling
Privacy Policy
Last updated: May 27, 2026
This Privacy Policy explains how Standard Energy(“Standard Energy,” “we,” “us”) collects, uses, and protects your personal information when you visit drinkstandardenergy.com or join our pre-launch waitlist. By using the site or submitting your details, you agree to this policy.
Information we collect
- Information you give us: your name and email address when you join the waitlist or SER Club.
- Information collected automatically: limited technical data such as IP address, browser/device type, and pages viewed, via cookies and similar technologies (see our Cookie Policy).
How we use your information
- To add you to the waitlist and notify you about our launch.
- To send marketing and product updates you have consented to (you can unsubscribe at any time).
- To operate, secure, and improve the website.
- To comply with legal obligations.
Legal bases (EEA/UK)
Where the GDPR or UK GDPR applies, we process your data based on your consent (marketing communications), our legitimate interests (operating and securing the site), and to meet legal obligations. You may withdraw consent at any time.
How we share your information
We do not sell your personal information. We share it only with service providers who process it on our behalf, including:
- Shopify — storefront, customer accounts, and order processing.
- Klaviyo — email list management and marketing delivery.
- Hosting and analytics providers that support the site.
These providers may process data in the United States or other countries; where required, we rely on appropriate safeguards for international transfers.
Data retention
We keep your information for as long as needed to provide the service and for legitimate business or legal purposes. You can ask us to delete your data at any time (see below).
Your rights
Depending on where you live, you may have the right to access, correct, delete, or port your data, to object to or restrict certain processing, and to opt out of marketing. Residents of California (CCPA/CPRA) may request disclosure or deletion of personal information and opt out of its “sale” or “sharing” — we do not sell or share personal information as defined by those laws. To exercise any right, contact us at hello@drinkstandardenergy.com.
Cookies
We use cookies and similar technologies as described in our Cookie Policy. You can manage non-essential cookies through the consent banner.
Children’s privacy
The site is not directed to children under 16, and we do not knowingly collect their personal information.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by the “last updated” date above.
Contact us
Questions about this policy or your data? Email hello@drinkstandardenergy.com.